The Mobile Content industry has to move from one obsessed to one becoming increasingly obsessed with effective distribution of the product to the consumer. This means assessing the potential cost savings and revenue opportunities afforded by retail, independent and operator-based distribution.

Mobile Content without effective distribution channels cannot provide a sufficient return on investment.

This report examines the economic feasibility of business critical factors within the Mobile Content industry. W2F demonstrates how the choice of Distribution Channel will make or break a Mobile Content Provider.

It also demonstrates how Operators who take a proactive stance in evolving these channels will stimulate long term ARPU growth, customer loyalty and reduce Churn.

Furthermore, it provides a clear business case and sales message for those servicing this industry through technological innovation or the licensing of intellectual property.

This report comprises the key elements required for developing

• a mobile content strategy for providers and operators
• a strategy to sell to mobile content providers or operators
• a business case for those entering the market
  

Winning and Losing in Mobile Content

published 2003
by W2Forum